We are introducing a new product option. In order to change the websites for all the dealers, we simply edit one of the modules, then swap it out.
Another thing we are doing is creating responsive “ship in a bottle” content that can be dropped into divs on existing dealer sites (dealers who also carry competing product lines). This is basically a “mini-site” with integrated navigation. It makes it possible for us to create something that is media-rich, that covers the bases, and in which we have control over the content. Before this, dealers would cobble together a second-rate page. Now they have everything, including gallery, interactive shutter designer with preview, video and more, and, as the mini-site resides on our server, we can change the content for all dealers simultaneously. All they have to do is to drop in a line of code.
The downside is that Google does not like “ship in a bottle” content. The Hype HTML file provides non-display text that can be inserted on the site, but Google prefers text and images to be on the actual page and visible, so the search ranking is lower. You have to do a good job with keyword and description tags to try to counter this. As for the mini-site approach, we provide dealers with text and images that their web designers can place on the page for the benefit of search engines.
Our next stage will involve Hype overlays on top of inline text and image content – inline background photo layer under an inline layer with text at the top and at the side, with Hype content floating at the opposite side. It makes things more complicated, but generates a higher ranking.