Its becoming quite a trend with videos being part of a banner ad

https://s0.2mdn.net/ads/richmedia/studio/pv2/60691334/20180523110732279/K83556-NAT-MY18-Hybrid-Campaign-Cloud-RM-300x600/index.html

Looking at the ad above I thought it was done in HTML turns out it was a video. Surely one can create it in HTML and save on the load no? Your thoughts?

Yeah, I’m guessing this was just done because the ad author was more familiar with after effects, didn’t want to deal with HTML5, or was trying to get around ad weight restrictions…