I’ve worked with my team to several produce interactive and animation-based web experiences that we use for our company’s marketing purposes and also for our clients.
Here are some newer examples created in Hype for our company’s marketing purposes:
We’ve also demoed Ceros.com (a very expensive interactive design platform) which focuses on the designer’s “ease of use.” Here’s an example of a piece we created in that platform. (I would say that the piece was just as create-able inside Hype. The Ceros platform also wasn’t as robust in design flexibility/capability as Hype. However, it had some pretty good backend features that identified areas that we have challenges in or spin our wheels a lot in.)
Now, that leads us into some deeper insight into our design/programming challenges:
We often need to create the interactive experiences and go through a laborious process of exporting the content and uploading it to a server (usually a Drupal or SharePoint site) and then testing across browsers. Lots of back and forth with exporting and uploading. If we can click “Upload to Tumult” and have a web link that we can share with internal proofers and clients (for review purposes) that would be a huge time saver. Also, if we can get the embed code from there and leverage it, that would simplify “posting” experiences greatly! Ultimately, if we can make a quick change and click publish, the experience auto-refreshes on the next page load for any site that embeds the content. Add the option of domain-level privacy so the share link can only be experienced by authorized websites.
We always integrate Google Analytics into the experiences, but it can be done a so many ways and it requires a technical mindset to setup properly. We then need to spend time and test that the analytics are working. So, having an easy “built-in” way to identify pages that load, time spent on page, total percentage of page seen by the viewport/user, and objects that are clicked would be super helpful.
Since there are always multiple ways of doing things, sometimes our designers get tripped up (should I make a symbol or another timeline) and need to lean on me to help them through a technical hurdle. If your company had a professional services support system (live chat) that our designers could lean on, that would be amazing. Or, perhaps paid training.
I hope this is helpful.