I came across this site on Twitter. It's not mine BTW.
That "loading" splash screen at the start told me right away that it was a Hype site.
This is a "punk art" type of project promoting a freeware zine creation tool. So there is a lot of '90s CD-ROM Multi-Media type nostalgia in the design. Crazy gifs, colors and a lot of rough, MS Paint style textures. I personally love the pastel colors but they do look quite dated in 2021. It is a newly developed application though.