I don't have any experience with this platform, but it looks like there are ways to embed HTML content within it. If you go to the Admin demo, and then go to Design > Theme Editor, you can see that it is regular HTML (and some twig / template language). So you would basically be following these instructions to get a Hype document embedded on a template page.
There are also HTML modules for embedding content elsewhere: Opencart extensions
I thought Magento was the largest, but it looks like WooCommerce is the most popular. Here's 'builtwith' data: Best Ecommerce Platforms: Top 5 Solutions Compared for 2024