If someone is in iTunes and looking for a Hype book, then they'll probably find the book. The title was chosen for search engine optimization and listing in iTunes / iBooks. The iBook Store tends to favor alphabetical names, so "About Hype" is good. However, if someone is searching Google for "A Book About Hype" then this book should rank highly.
The comment by @Djon reminded me of Spaceballs, the part about "Instant Cassettes".
How can there be a cassette of Spaceballs: The Movie? We're still in the middle of making it!
The first book doesn't seem to be just about Hype. It seems to be more about iAds and apps to create them. (The book appears to be in German, so I'm not sure.) The second book is a dedicated book about Hype, but it's in Korean. So sadly, "A Book About Hype" won't be the first book about Hype.
So, there are some pretty strong advantages with "A Book About Hype". As far as I know, this will be the first published Hype book in English and it will contain the latest information on launch.
So, it's pretty obvious that the next version of Hype will be called 3.5 and it should be arriving soon. This also reminds me of Spaceballs Instant Cassettes.
When will then be now?
Soon!
There are 23 Hype generated widgets in the book. I have 4-9 sections left. If I finish the book before Hype 3.5 launches, I can keep working on the 4-5 bonus sections. 48 sections (5 chapters + part of chapter 6) are completed so far.