You got to look at this way, the generation that we’re in is all about advertising and catching peoples attention the best way possible. From the perspective of companies, the fact that they’re a distraction is actually the point believe or not its something to stop you from reading/browsing, and whether you click on it or not is up to viewers discretion. The point is, the ad is delivered. A better question, how effective is the delivery and how unique is the ad? Lets take a look, Go to https://bannerboy.com/ - look at all of their ads in case studies TomTom, LG, Spotify and others.
Question: Would you click on a static ad or would you click on an animated? Personally, I’d click on an animated, while static is static, it doesn’t tell the story hence the word static aka boring.
Their services: First and foremost comes the HTML5 animation and the development everything else comes secondary in chain of events this is what they’re pushing for.
- HTML5 animation & development
- Motion design
- Bespoke automated scale production
- Standard + rich media banners
- Facebook + Instagram videos
- 100,000+ units delivered
I hope this gives you a rather different perspective when it comes to the wants and needs of companies rather than publishers. Publishers will always have a problem with moving ads.