Haven’t had a complaint, Jaywing. I know they want us to cut at 30 seconds.
To simulate the hover effect on a touchscreen is a tricky one. One would expect that touchscreens would scan the screen for movement and notice the difference between touch and hover. But no such thing is out there on the mobile market.
This is awesome.... its ashame I work with Japan and they ALWAYS for some reason look at things on IE.. :(.. but this is going to be awesome for banners in the future..
Play in banner animation on hover bothers you?... you must have some issues lol
You got to look at this way, the generation that we're in is all about advertising and catching peoples attention the best way possible. From the perspective of companies, the fact that they're a distraction is actually the point believe or not its something to stop you from reading/browsing, and whether you click on it or not is up to viewers discretion. The point is, the ad is delivered. A better question, how effective is the delivery and how unique is the ad? Lets take a look, Go to https://bannerboy.com/ - look at all of their ads in case studies TomTom, LG, Spotify and others.
Question: Would you click on a static ad or would you click on an animated? Personally, I'd click on an animated, while static is static, it doesn't tell the story hence the word static aka boring.
Their services: First and foremost comes the HTML5 animation and the development everything else comes secondary in chain of events this is what they're pushing for.
HTML5 animation & development
Motion design
Bespoke automated scale production
Deliverables
Standard + rich media banners
Facebook + Instagram videos
Localization
100,000+ units delivered
I hope this gives you a rather different perspective when it comes to the wants and needs of companies rather than publishers. Publishers will always have a problem with moving ads.