Creating Playable Ad's


(Dan) #1

I am a designer/animator, and I have been tasked with finding a solution for our company to create playable ads. I have been using Hype for a long time, but it seems that the file restrictions from our ad partners may not be compatible with what Hype is able to output. What I want to do is create a sample of one of our games, and export to AdMob, FB, or Cross Install. It looks like they all have similar requirements (<2MB, Inline HTML, etc).

Is this possible in Hype? If not, does anyone have a recommendation on where to start? I have tried the Google Web Designer, but no thanks. It doesn’t compare to the flexibility of Hype.

Thanks in advance!


#2

It depends on the game. I’ve been working on Circles with Grandma and that’s about half a Megabyte.

If you drop IE 6-9 support (which you should) and use the Advanced Export, there are significant file savings. Additionally, images can be compressed for huge savings…

Circles with Grandma was designed to be lightweight. A lot of the graphical elements are just HTML elements. If it’s a graphic, it’s SVG. If it’s animation, it’s done in Hype – no movies or animated GIFs (SOFT G Sound… like JIF… http://www.olsenhome.com/gif/)

SVG works well because it scales. It’s like the days of Flash, which supported vector artwork, and lots of Flash games can be under 2mb.

Also, if it’s a video game, bitmap artwork is possible. Just create it like pixel artwork, then scale it with “pixelated” artwork… https://developer.mozilla.org/en-US/docs/Web/CSS/image-rendering …so the artwork looks like a video game and not a blurry mess.

So, file size doesn’t have to be a Hype killer. Hype is similar to the golden days of Flash games, especially with vector graphics – and if you avoid JavaScript libraries.

I’m not entirely sure of the requirements for ad networks, but Hype Pro does have an “Inline” export option…