Great , but speaking as a strong user of Adobe Illustrator and Photoshop since 1992, and as one who abandoned both about 10 years ago due to the fact that they both became Rube Goldberg apps that tried to incorporate every possible feature known to man, I would hate to see Hype get too complex trying to accomodate the features of multiple apps AND all of the adword services (what are there 100 of them out there?
Let them develop the plug ins or "kludges" to make their stuff compatible with Hype!
I have been around long enough to see lots of software companies tie themselves into knots trying to make themselves compatible with everyone else.
Hype is too important to let that happen and it could, the tipping point could be reached very quickly.
Just my opinion.